Cyber Monday was a huge success! Held on December 1st, 2014, this was Moreno Ranches’ first-ever Cyber Monday sale. More than that, it was the first-ever such sale for the Brahman cattle industry as a whole.
We concluded our 2nd annual show for Brahman Juniors, the ‘Heartland Classic,’ held December 5-6, 2014.
Here at Moreno Ranches, nothing is more important to us than the value of purebred Brahman genetics. Building on this foundation of superior genetics, we are embarking on a program of expanding our breeding herd of polled Brahman cattle, with the goal of being able to market them more widely.
We recently alerted you to the formation of a new organization for supporters of Brahman Juniors in the Brahman cattle breeding community: Florida Youth Brahman Boosters Association (or FYBBA). Moreno Ranches, as a supporter of youth and education in our industry, naturally took a keen interest in this group’s mission.
Moreno Ranches, Florida’s leading ranch for Brahman Cattle, is proud to announce an innovative sale program for Brahman semen and embryos. Both red Brahman and gray Brahman semen and embryos will be available for sale under the innovative program. Although it is not common knowledge outside of the cattle industry, both semen and embryos are sold and used to breed superior cattle, often using Brahman cattle as seed stock given their superior qualities.
Genetics and the science of breeding have fascinated human beings for a long time. The first “caveman” who domesticated a dog, probably chose that dog from among the wolves, choosing an animal that had a “new gene” for docility. Everyone knows that the relationship between dog and man has been one of the most successful in evolution. Similarly too is the relationship between humans and cattle: breeds are bred for their characteristics. Brahman Cattle, for example, are well-known for their heat-resistance and their ability to be cross-bred to make F1s with many great characteristics for beef. We at Moreno Ranches are passionate about superior genetics. One of our proven herd sires here at Moreno Ranches, +Mr. 3X He’s Got The Look 40/2, was recently ranked among the top 20 in the Brahman breed for docility.
Brahman Cattle and Breeding in ‘Quiet’ Docility
One of the newer ideas in cattle breeding is docility. Breeding Brahman cattle as it were, not just for their heat resistance or superior beef qualities, but for their personalities. It is well-known that the breed is already one of the more gentle. There are many, many photos of children next to the cattle, something that one might not see with the Angus breed, for example. A November, 2010, study by the American Angus Assocation, for example, goes very in-depth to measure the docility of cattle, with a six-point scoring system. “1” being the most docile, and “6” being the most aggressive. According to the study –
Cattle behavior has been documented to influence economically important traits. Researchers at Colorado State University (CSU) have studied cattle temperament as related to beef cattle production systems, handling facilities and carcass end product. Data from the Iowa Tri-County Steer Carcass Futurity (TCSCF) reflects a difference of $62.19 per head in net dollars returned between the most docile category vs. the most aggressive category of cattle evaluated. Quality grade was also greatly enhanced in the more docile cattle, with double the percentage of carcasses grading USDA Prime and premium Choice.
You can read the full study, here.
Moreno Ranches: Superior Genetics & Brahman Docility
In the recent ABBA trait leader report, one of our senior herd sires ranked among the top twenty in the breed for docility: +MR 3X. (Read it here). Here’s a little about him. Mr 3X He’s Got The Look 40/2 is the past ’95 National Champion bull that won every show he was ever shown in. 40/2 is a legendary bull that has produced so many great ones over the years. Many of the distinguished Brahman breeders would say he is one of the most influential bulls from the 1990’s. Currently one of his sons, LB Mr Derringer Manso 953/3, is being used in Locke Brother Red Brahman program and is widely influencing the breed in Australia as well.
Breeding Docile, Quiet Brahman Cattle
What this might mean for the Brahman Cattle industry is that we have a ‘natural advantage’ in breeding Brahman cattle for docility. Breeding ‘Quiet Brahman Cattle’ might seem a bit touchy-feely, but the economics of the attribute speak for themselves. What do you think?
Next to our passion for Brahman Cattle, we have a passion for our customers. We want to grow Moreno Ranches, and as we grow support the Brahman Cattle industry, everything from Juniors just starting out to savvy established ranchers raising their own Brahman cattle or hybrids. We want to send a profound “thank you” to some of our recent reviews and testimonials. Here are just a few –
“Kelvin Moreno and Moreno Ranches run a first class operation. Their attention to every detail has made all of our experiences with them a pleasure.”
-Stacey Panero, Indiantown, Florida
“I’ve known Mr. Moreno for two years and in this short time, he has taught me many things about the commercial and purebred Brahman industries. He is the head of our Jr. Brahman Association and time after time has gone out of his way to help not only myself, but also many of his juniors. If it wasn’t for his help, myself as well as a few of the other juniors, would not have had the opportunity to have gone to the national show in Lufkin, Texas. I know that any time I need advice on my cattle herd, Mr. Moreno is the first person I will call!”
-Cole Newman, Lake Wales, Florida
“As a veterinarian, I can testify to the quality of cattle Moreno Ranches is putting in the Brahman marketplace. I have found the breeding quality is superior as well as the temperament and the bloodlines of the cattle they select to be magnificent. It is like they are bred to know what to do. They do well at sale, at shows and at home; “Dorito” [1,800 pound big red bull] is part of our family. Kylie is only 75 pounds and ten years old, but can handle “Dorito” without a problem. Because of that, she enjoys showing and wants to stay involved. Kelvin is very supportive of the youth in the cattle industry as whole and has a genuine interest in seeing the youth succeed.”
-Wendy Perra, Labelle, Florida
To learn more about Moreno Ranches, please give us a call. We’re happy to conduct a Brahman Cattle Ranch tour to qualified parties.