In December of 2013, Moreno Ranches hosted the inaugural Heartland Classic Brahman Show at their ranch in Venus, Florida. The show returns in 2020, December 11th, 12th and 13th, at The Kissimmee Valley Livestock Expo in Kissimmee, Florida.

For the show rules and cattle classes, please click here


The purpose of the show is to give Juniors an opportunity to show their Brahman cattle, between the County Fair level and the level of the National Junior Brahman Show. It is a true learning opportunity, in a fun yet competitive setting.

Through these youth programs along with many other ventures on the ranch, Moreno Ranches, a passionate advocate for the American cattle industry, is proud to continue the family’s traditions and carry the family name into a new generation of American agriculturalists and cattlemen and women.

The Heartland Classic is a show created to provide opportunities for youth to work with their cattle projects and compete with other fellow Juniors on a competitive but social level, preparing in some way for the bigger national shows, if so desired. This three-day show is a family event that is designed to showcase the Juniors’ superior Brahman genetics. In addition, getting to showcase their projects helps build the Juniors’ day-to-day skills in the cattle industry, an invaluable educational experience. We realize the future of our great breed is only as good as the youth that are growing up in it. If you want to bring your youngsters and enjoy a great weekend of family fun then be sure and mark your calendar for December 11th-13th, 2020.

Here’s a preliminary schedule of the 2020 Heartland Classic events (all events subject to change):

Friday, December 11th
1:00 – 5:00 p.m. Open and Junior Show Check-In
6:00 p.m. Pizza Night provided by Larson Dairy, Inc.
6:45 p.m. Pee Wee Showmanship Contest
7:00 p.m. Showmanship Contest

Saturday, December 12th
7:30 a.m. Breakfast Tacos and Biscuits provided by Rebel Ranch, Inc.
9:00 a.m. Prospect Steer Show
10:00 a.m. Commercial Heifer Show
11:00 a.m. Red/Gray Split Junior Brahman Bull Show
12:00 p.m. Brahman Burgers provided by Florida Junior Brahman Association
1:00 p.m. Red/Gray Split Junior Brahman Female Show
5:30 p.m. Meet and Greet Cocktail Social and Dinner provided by Ward Cattle Co.

Sunday, December 13th
8:00 a.m. Open ABBA Gray Brahman Show
12:00 p.m. Lunch provided by KVLS Concessions
1:00 p.m. Open ABBA Red Brahman Show

More Information & Sign Up for the Heartland Classic

For more information on Moreno Ranches, including information on the upcoming show, please call us at 305-218-1238. Cattle entries for the show are currently open. To enter your cattle and sign up, please click here. We’re eager to grow the show, so if you have any questions, don’t be shy!

History of the Heartland Classic

In December of 2013, Moreno Ranches hosted their first Heartland Classic show at their ranch in Venus, Florida, to provide an opportunity for youth to practice and have an outlet other than the annual county fair. The Classic was quite a success for the first year with a full barn hosting 51 junior showman and 76 head of Brahman Show Heifers and Bulls. There were several classes of Brahman show cattle including Commercial Heifer, Commercial Steer, Commercial Bull, Brahman Influence Steer and Registered Brahman Heifers and Bulls. “We wanted this to not just be for kids buying and showing our genetics, but a show for everyone,” said Kelvin Moreno.

The two-day event hosted showmanship on Friday night including a Pee Wee showmanship class. Eight little ones participated, with help in the ring, and they all ‘won’ a Pee Wee buckle to show off.