(RIESEL, TX – March 23, 2025)  – Moreno Ranches proudly announces the acquisition of JLCS HB Jesse James 40/3 (ABBA #1071937), bred by J&L Cattle Services of Rayne, Louisiana, and owned by Gracie Hensgens.

This elite Red Brahman bull—sired by +CT MR JUDE RHINEAUX 4/14 and out of JLCS HB LADY JASMINE 7/0 ET— brings exceptional outcross potential to the Moreno Ranches Bull Battery. With a genetic makeup that complements our renowned Mcheck-based program, Jesse James presents a new layer of depth and diversity to the next generation of Red Brahman cattle we are producing both in the U.S. and around the world.

JLCS HB Jesse James 40/3 blends proven performance, structural balance, muscle, and breed character with outcross genetics that offer fresh mating opportunities across our donor cow lineup. With a strong pedigree rooted in consistency and quality, he provides a valuable tool for elevating the maternal traits, fertility, and functionality of our herd while maintaining phenotype and show ring appeal.

Though our focus is on the long-term breeding value this bull brings, it’s worth noting that Jesse James has already established himself as one of the most decorated Red Brahman bulls in the breed with a dominant show record to support his quality:

• May 2024 – EBBA Extravaganza

Class 4 Placement – Calf Division

• May 2024 – EBBA Bonanza

Class 6 Placement – Calf Division

• August 2024 – Tennessee State Fair

Junior Yearling Champion Red Bull & Grand Champion

• September 2024 – Sugar Classic Open Show

Reserve Junior Yearling Champion Red Bull

• September 2024 – Washington County Fair

Junior Yearling Champion Red Bull

• September 2024 – Ark-La-Miss Fair

Reserve Junior Yearling Champion Red Bull

• October 2024 – State Fair of Texas

Junior Yearling Champion Red Bull

• October 2024 – Arkansas State Fair

Junior Yearling Champion Red Bull

• November 2024 – ABBA National Brahman Show

Reserve Junior Yearling Champion & 1st in Class 49

• November 2024 – World Brahman Congress (Open Show)

Junior Yearling Champion Red Bull & 1st in Class 49

• November 2024 – World Brahman Congress Junior Show

Grand Champion Bred & Owned Red Bull

• December 2024 – EBBA Christmas Classic

Junior Yearling Champion Red Bull

• February 2025 – Dixie National Open Show

Senior Yearling Champion Red Bull

With 60 total points accumulated in 2024 and multiple championship banners earned, Jesse James has already demonstrated the kind of consistent excellence and performance credibility that we value in our herd sires.

Jesse James represents more than show wins—he is a genetic investment in the future of Red Brahman breeding. His incorporation into the Moreno Ranches program is expected to add value not only through his natural performance but through the offspring that will carry his impact forward.

We extend our sincere thanks to Joe and Lanna Hensgens, along with Gracie Hensgens, for entrusting us with this promising young sire. We look forward to sharing his progress and future progeny with fellow breeders and international partners.

For breeding inquiries or semen availability, please contact [email protected] or call us.

###

About Moreno Ranches

Moreno Ranches is a top producer of Brahman cattle for sale. Customers in Florida, Texas, or Louisiana, or even as far away as Georgia or Alabama, who are looking for either Red Brahman or Grey Brahman cattle for sale, are encouraged to contact Moreno Ranches. The company aims to be the top choice for anyone seeking champion Brahman bulls or cows, Brahman show cattle, or Brahman semen or embryos.