Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce its new “M Check” verification program. The M Check verification stamp will be released during the Brahman Catalyst sale, on September 5. The Brahman Cattle Catalyst sale catalog will contain the new M Check stamp of approval for all of the cattle in the program.

“What does the stamp mean on the Moreno Ranches Brahman cattle? It is a guarantee that the bloodline of the animal is precisely known,” explained Kelvin Moreno, head of Moreno Ranches. “Moreno Ranches has always attempted to stay at the forefront of technology, and when we saw that this particular innovation could be useful to our customers, it was decided to move it from an in-house tool to a public mark of quality assurance. Playing off the historical idea of the cattle ‘brand’, this brings a 21st century spin to the idea. It highlights the notion that the genetics of the cattle is where the ultimate value of a ranch’s stock resides. Ultimately the M Check stamp is a sign that Moreno Ranches stands 100% behind the integrity of our Brahman cattle’s quality genetics.”

M Check Verification on Brahman Cattle

The new M Check verification stamp stands for parent verification of the cattle raised by Moreno Ranches through the latest DNA testing technology. Additionally, it serves as verification of the animal’s registration and parentage. A final bonus is that any of the Brahman cattle that have an M Check verification stamp will qualify for all of Moreno standard Brahman Junior programs such as the scholarship program, the breed-back program and the sell-back program.

For more information on the M Check stamp, go to Interested parties are referred particularly to the page on Red Brahman cattle at as the Ranch is experiencing high demand for its Red Brahman bulls and heifers.

About Moreno Ranches

Moreno Ranches is a top producer of Brahman cattle for sale. Customers come to the company for genetically superior Brahman bulls for sale and Brahman semen (seed stock) as well as Brahman embryos. The company produces both Brahman heifers and calves for sale, including for use as show cattle or to produce Brahman F1 hybrids. Visit the company’s website to browse stock. The company is a trusted source of Brahman cattle whether a buyer is in Florida, Texas, or Louisiana – Latin America, or anywhere in the world.

Tel. 863-444-8745